Diamonds
A Better Way to Understand & Choose a Diamond
Buying a diamond should feel exciting, not confusing. Tom Tivol works one-on-one with clients to explain how diamonds are identified, how quality is determined, and how to choose the right stone based on beauty, rarity, size, and budget.
Whether you are shopping for an engagement ring, diamond studs, or another meaningful piece, Tom helps you compare your options clearly so you can make a confident and informed decision.
Education That Makes the Process Easier
Tom teaches gemology and diamond evaluation at the University of Kansas, and he brings that same educational approach to every client interaction. Rather than relying only on broad grading labels, Tom helps you understand what actually affects a diamond’s appearance, value, and long-term satisfaction.
Every client has different priorities. Some want the largest diamond possible within a budget. Others care most about rarity, beauty, or sparkle. Most want a balanced combination of quality and value. Tom’s goal is to help you find that balance.
What Determines Diamond Quality?
The Four Key Factors
Diamonds are evaluated using four primary characteristics that work together to determine both beauty and value.
- Cut
Cut is one of the most important factors in a diamond’s appearance. It affects how much light returns to the eye, creating the brilliance, fire, and sparkle people notice first.
- Color
Most diamonds range from colorless to light yellow, while others appear in more distinctive fancy colors such as pink, blue, or yellow. Color can influence both rarity and price.
- Clarity
Nearly all diamonds have natural internal or surface characteristics. Clarity refers to how visible those features are and how they affect the stone’s appearance and value.
- Carat Weight
Carat refers to a diamond’s weight, not necessarily how large it looks. Two diamonds of the same weight can appear very different depending on cut and proportions.
Why Cut Matters
Brilliance, Fire & Sparkle
The beauty of a diamond depends heavily on how it is cut. A well-cut diamond reflects light in a way that creates brightness, contrast, and colorful flashes across the surface. Even a larger or rarer diamond may appear less impressive if it is not cut well.
Tom helps clients compare diamonds side by side so they can see the difference for themselves. This makes it easier to understand how cut influences overall beauty and why it often matters more than size alone.
Understanding Diamond Color
More Than Just White
Most diamonds purchased by the public fall within the colorless to light yellow range, though some also appear in natural fancy colors such as yellow, pink, blue, green, and brown.
Tom helps clients compare color grades and understand when differences are visually noticeable and when they may simply add cost without adding meaningful beauty. This side-by-side approach often helps clients choose a diamond that looks exceptional while staying within budget.
Understanding Diamond Clarity
What Internal Features Really Mean
Clarity describes the internal and external characteristics found in a diamond. These natural features can influence value, but not all have the same effect on appearance or durability.
Rather than focusing only on a grade written on a report, Tom helps clients understand the actual characteristics within the diamond and how they affect the stone in practical terms. This makes the buying process more transparent and far more informative.
Diamond Shapes
Finding the Right Look
Diamonds are available in many different shapes, each offering a distinct style and personality. Popular options include:
- Round Brilliant
- Oval
- Pear
- Princess Cut
- Emerald Cut
- Marquise
- Radiant Cut
- Cushion Cut
- Baguette
- Trillion
Tom helps clients compare shapes based on both visual preference and overall value, making it easier to choose a diamond that fits the design and style they want.
Laboratory Reports & Diamond Grading
Clear Guidance Beyond the Paperwork
Laboratory grading reports can be helpful, but they do not tell the whole story. Tom works with clients to review grading reports carefully, explain what they mean, and identify what they may not fully communicate about a diamond’s beauty or value.
For clients seeking additional reassurance, Tom recommends reports from the most respected independent laboratories in the industry and helps interpret those findings in a practical, understandable way.
Tom’s Approach
Personal Guidance, Not Pressure
Tom believes clients should understand the diamond they are buying, not feel rushed through the process. By comparing stones in person and discussing their visual differences, rarity, and cost, clients gain a clearer picture of what matters most to them.
The goal is not simply to buy a diamond with the highest numbers on paper. It is to choose a diamond that feels beautiful, meaningful, and right for the person who will wear it.
Get Started
If you are shopping for a diamond and want experienced guidance in a comfortable, educational setting, Tom Tivol is here to help you explore your options with confidence.

